Evaluating Blueprint festival

Last summer, Harriet and myself (representing Tate London), were invited to Tate Collective Liverpool’s Blueprint  festival, 18-20th July 2014...

Launched on the occasion of Tate Liverpool’s Blueprint exhibition, which showcased work by young and emerging artists from Liverpool and the North West, Blueprint was a three-day extravaganza of art, music and performance, primarily aimed at engaging young people and artists from across the region.

photo of Blueprint card

Attending the festival as members of Circuit, Harriet and myself assumed the role of event evaluators. After considering the different methods through which we could record our evaluative information, including online apps and voice recordings, we chose to conduct our evaluation through the somewhat traditional methods of face-to-face interviewing and photography. We felt that these two techniques would allow us to get the most out of our experience as evaluators by playing up to our own fortes; Harriet is a Photography student and I am studying the History of Art, a writing intensive subject. Our evaluation was aimed at gaining an insight into the experience of events attendees, such as what they most enjoyed as well as how they found out about the event. We also spoke to artists and workshop facilitators to learn how they became involved in the festival.

The festival provided a valuable opportunity to see how another major art gallery’s youth forum approached and executed a large-scale event. We particularly enjoyed the skateboard design workshop with Lost Art and music by The Orielles. The experience of evaluating Blueprint was rich in illuminating the importance of clear signposting of workshops and performances for any event as well as the power of social media (namely hashtags) in encouraging target demographics to attend and engage with the event. We look forward to utilising our evaluative information when planning young people’s events at Tate London sites in 2015!

Our findings from the festival have been collated in this accompanying video.

Text: Rupinder Garcha and Harriet Hundertmark

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